Enderon

Free Conversion Snapshot

See the 5 biggest things costing your store sales.

Tell us your store URL. In 48 hours we send back a free, plain-English report showing where visitors lose interest, what is stopping them buying, and the three changes worth shipping first.No call required. Plain English. Yours to act on or ignore.

Get my snapshot See a sample finding

It is the same heuristic-led audit we run for our retainer clients on day one. We scoped it to five fixes so we can deliver it to you free.

Enderon · Conversion Snapshotv1

Prepared for

yourstore.com

F-01

F-02

F-03

F-04

F-05

Where on your store visitors lose interest
What is stopping them buying or enquiring
Three changes ranked by likely impact
Quick wins you can ship this week
Bigger fixes worth scoping if you want them

Sent within 48 hours

Free

You are not imagining it

Your store looks fine. Your traffic is OK. So why aren't more visitors becoming customers?

Most online stores hit a point where the traffic numbers look fine, but the sales line stays flat. Usually it is not a traffic problem. It is the path the visitor walks once they get to the site, and the friction stacked along it. A few of the patterns we see most:

Visitors land on a product page and bounce in seconds.

They clicked the ad for the product, but the page does not show them what they came for in the first viewport. Mobile is usually worse than desktop.

Carts get filled but never reach the "Pay" button.

The cart-to-checkout step is where most stores leak revenue. Shipping costs revealed late, account creation forced, payment options missing, friction at the worst possible moment.

Mobile conversion sits at half of desktop and you do not know why.

On mobile the buy button is usually below the fold, the form fields are awkward to type into, and there is no fast Apple Pay or Google Pay path. Small problems compound.

You are paying for traffic that converts at 1% when 2.5% is in reach.

Every percentage point on your conversion rate is leverage on every ad dollar you have already spent. Most stores we audit can lift one to two points just from the obvious fixes.

Deliverables

What you get inside your snapshot.

A short, focused report delivered to your inbox within 48 hours. Five findings, prioritised, with clear next actions. No fluff, no upsell padding.

Five specific things on your live store costing you sales right now

Homepage, key product pages, the cart and checkout, mobile experience. Plain examples lifted from your actual site, not a template.

Why each one matters, in business-owner language

No CRO jargon, no acronyms, no charts you have to translate. We explain the impact in terms of customers and dollars.

Each fix ranked by likely impact and effort to ship

Traffic-light dots so you can scan it in 30 seconds. Green / amber / red on both impact and effort.

The one to do this week vs the one worth a bigger project

You get a clear "if you only do one thing" recommendation. The rest is sequenced behind it.

A short note on where to look next, if you want the deeper picture

Five fixes is the tip of the iceberg. We tell you what the next 30 likely look like, with your actual analytics.

Send me my snapshot

Free · 48 hours · No call required

What a finding looks like

Same format we deliver to paying clients.

Below is one finding pulled from the actual interactive report template. You get five of these in your snapshot, plus a short cover and recommendation summary.

F-02

The “Add to cart” button is below the fold on mobile

ImpactHigh

EffortLow

Time0.5 - 1 hour

What we found

On the iPhone 17 we tested, the Add to cart button on your top-selling product page sits 142 pixels below the fold. Visitors have to scroll past three blocks of copy and the size selector before they see the buy button at all.

Why it matters

Mobile shoppers form their buy-or-leave decision in the first two seconds. If the action they came for is not visible, the page reads as browsing content rather than a product page. We typically see this single issue account for 8 to 14 percent of mobile add-to-cart loss.

Our recommendation

Lift the price, the size selector and the Add to cart button into the first viewport on mobile. Push the product description and reviews down. This is a CSS-only change that takes roughly 0.5 to 1 hour of developer time.

+ 4 more findings in your snapshot

Send me my snapshot

How it works

Three steps. No call required.

Tell us your store URL.

The form below. Takes under a minute.

We audit by hand.

A real human at Enderon, not an AI summary or a template scan. We open your site, click around, take notes.

Report in your inbox in 48 hours.

Interactive web report, not a PDF. Read it on your phone, share the link with your team.

Who is behind it

A small NZ agency that does this for a living.

Enderon has audited and rebuilt online stores from one-product Shopify launches to multi-million-revenue catalogues, in NZ and across to Australia. The snapshot is the same heuristic-led tear-down we run for our retainer clients on day one. Scoped to five fixes so we can deliver it fast and free.

Identities withheld under NDA · numbers as observed

Shopify skincare brand

+14% checkout completion after fixing cart friction.

Auckland fashion retailer

+22% PDP add-to-cart after restructuring the gallery.

AU multi-store dealer

Form abandonment down 31% with a single-step lookup.

What clients say

“I've been working with Donovan and Enderon for nearly 7 years and can honestly say they are one of the best development teams I've ever had the privilege of working with. Their WordPress and Shopify skills have enabled me to complete many web projects for my clients and their businesses are thriving. I couldn't recommend a more competent, professional and all round excellent development team!”

Dean DavisDirector, Deegeedee

Want to ask before you fill it in?

If you have a question or want to know whether this is the right next step for your store, write to Donovan directly. We do not outsource the audits or the conversations.

Donovan RucastleDirector

Optional next step

Want the deeper picture?

The snapshot shows the five most visible issues from the outside. A full Deep Dive with read access to your actual analytics typically surfaces 20 to 40 findings, shows where revenue leaks by device and traffic source, and ties each fix to real numbers.

Tick the Deep Dive box on the form and we will include the proposal with your snapshot. Otherwise the snapshot lands as promised.

Conversion + Tracking Deep Dive

$490NZD, one time

20 to 40 findings across the full funnel
Read access to your GA4 + Clarity / Hotjar
Each issue tied to real numbers, by device + source
Prioritised roadmap and A/B test plan
Tracking health check. Confirms whether GA4 and GTM are actually measuring what you think they are
30 minute walkthrough call

Credit: $200 off your first retainer month if you ship the work with us.

Risk reversal: If we do not surface at least 15 store-specific opportunities, it is free.

Start with the free snapshot

Tick the box on the form to include the Deep Dive proposal

Questions

Before you fill it in.

Why is it free?

Most of our work is recurring retainer work for online stores. New retainer clients typically start by asking what is wrong with the site, so we built the snapshot into the front of our pipeline as the standard answer. A portion of stores that get a snapshot eventually come on board with us, and those retainers cover the time we spend on the rest.

How can you deliver something this detailed for free?

The format is scoped on purpose. Five fixes, heuristic-led, no analytics access required. That keeps the cost of producing one snapshot low enough that we can give it away without it eating into the retainer pipeline that pays for it.

What do you need from me?

Your store URL, your email, your name. The platform and revenue questions help us tune the report so the findings are relevant to your reality.

What if my store is on a platform you do not list?

Pick Other ecommerce on the form. We have audited Squarespace, BigCommerce, Magento, headless Next.js, custom Shopify themes. The heuristics translate across platforms. If you are pre-launch or mid-rebuild, reply to our confirmation email and we will tell you whether a snapshot is useful at this stage.

What if I just want the fixes done?

That is the Deep Dive plus a retainer or a one-off sprint. Tick the Deep Dive box on the form and we will include a proposal with your snapshot.

Do I have to be technical to understand it?

No. The snapshot is written for business owners. The recommendations are concrete enough that you or whoever maintains your store can hand them straight to a developer when you are ready to ship.

Will you follow up?

Yes, once. A few days after we send the snapshot we check in to see whether there are questions or interest in a Deep Dive. If you are not interested it stops there. If you are, we talk about it on your terms.

How long does it actually take?

48 hours from submission. Often faster. If we are going to be slower than that we tell you up front.