Custom Shopify and Shopify Plus builds for brands that take e-commerce seriously. From theme development to checkout optimisation.
Shopify handles the infrastructure so you can focus on selling. It is reliable, scalable, and has a mature ecosystem of apps and integrations. For most e-commerce businesses, it is the right platform. We help you get the most out of it.
Every product block exposed to the theme editor. Metafields wired to the right schema. The merchandiser changes copy, swaps imagery and updates care guides without a developer in the loop.
smokeandvinegar.co.nz/products/reaper-reserve
Smoke & Vinegar Co






Smoke & Vinegar Co
4.9 (1,247 reviews)
$39
$49
save $10or 4 interest-free payments of $9.75 with Afterpay
Choose heat
Reaper selected
Choose size
300ml selected
Order in next 4h 32m for delivery Tue 21 May
Shipping to Auckland · free over $50
Build your own hot box
Bundle pick of the week

Reaper Reserve 300ml
$39

Smoked sea salt 80g
$14

Charred chilli rub
$16
Bundle total $62 (save $7 vs separately)
Add bundle4.9
1,247 verified reviews
verified
“Hottest sauce I've ever loved. The 90-day ferment gives it real depth, not just blunt heat. One drop is enough.”
Sarah W., Auckland · 3 days ago
verified
“Single drop on my fried eggs brought tears to my eyes, in the best way. Already on my third bottle this month.”
James K., Wellington · 1 week ago
Storage · refrigerate after opening, shake well, best within 6 months
We build custom Shopify themes using Liquid, Tailwind CSS, and modern JavaScript. No cookie-cutter templates. Every store we build is designed around your brand, your products, and your customers buying behaviour.
For high-volume merchants, we work with Shopify Plus and headless setups using the Storefront API. This gives you complete frontend freedom while keeping Shopify as your commerce engine. Faster page loads, better SEO, and a unique shopping experience.
A beautiful store that does not convert is a liability. We optimise product pages, checkout flows, and upsell sequences based on data. Every design decision ties back to revenue.
“I've been working with Donovan and Enderon for nearly 7 years and can honestly say they are one of the best development teams I've ever had the privilege of working with. Their WordPress and Shopify skills have enabled me to complete many web projects for my clients and their businesses are thriving. I couldn't recommend a more competent, professional and all round excellent development team!”
Dean DavisDirector, Deegeedee
Step 1
We map your product catalogue, customer journey, and conversion goals to determine the right Shopify architecture.
Step 2
Built from scratch using Liquid, Tailwind CSS, and modern JavaScript. No cookie-cutter templates. Every store reflects your brand.
Step 3
We connect your store to the tools you need: subscriptions, loyalty programmes, reviews, inventory management, and fulfilment systems.
Step 4
We launch your store, monitor performance, and iterate on checkout flows and product pages to maximise conversion rate.
Standard Shopify works for most businesses. Shopify Plus is worth it if you need custom checkout experiences, higher API limits, or advanced automation. We will recommend the right plan for your stage of growth.
Yes. We work with the Storefront API for headless setups that give you complete frontend freedom while keeping Shopify as your commerce engine.
Yes. We migrate from WooCommerce, Magento, BigCommerce, and other platforms. Products, customers, orders, and SEO are all preserved.
Bring the current site, the business goal and the parts that feel unclear. We will help you find the commercial gaps, prioritise the right pages and build the system behind the next version.
