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A simple directory of the public pages, service pages, insights and policy documents on the Enderon website.

Service pages

Detailed pages covering the specific website, growth and measurement work Enderon provides.

Web DesignWe create stunning, conversion-focused websites that communicate your value clearly and move your audience to take action.Web DevelopmentWe build on the platforms that make sense for your business. WordPress for flexibility, Shopify for commerce, Webflow for speed. Every build is performance-first, CMS-ready, and designed to scale.WordPressCustom WordPress development for businesses that need performance, flexibility, and full control over their content.ShopifyCustom Shopify and Shopify Plus builds for brands that take e-commerce seriously. From theme development to checkout optimisation.WebflowWebflow development for brands that want design flexibility and the power to manage their own content without developer bottlenecks.Landing PagesHigh-converting landing pages designed and built by a team that understands performance marketing. Every element placed with intent.SEOTechnical SEO, content strategy, and performance optimisation for businesses that want organic traffic that actually converts.CROWe help Shopify and WooCommerce stores turn the traffic they already have into more revenue. By understanding how your customers actually shop and removing the friction in their way, we lift conversion without lifting ad spend.ContentStrategic content that builds trust, drives organic traffic, and converts visitors into customers. Written by people who understand your industry.Analytics & TrackingGA4, GTM and server-side tagging that turn ad spend into clear, defensible numbers for NZ founders who are tired of guessing.

Insights

Published articles and notes from the team.

UTM Parameter Best Practices: A Standard for Clean, Consistent TrackingA practical UTM parameter standard: the five tags, naming rules, per-channel conventions and governance so your GA4 reports stay accurate and attribution does not break.CRO-Focused Web Development: Why How You Build Affects How You ConvertHow a website is built (stack, speed, structure, tracking) directly affects its conversion rate. Here is the dev-meets-CRO case, with data.Website Conversion Audit Checklist: 30 Things to Check Before Hiring an AgencyA 30-point self-audit checklist to run on your own Shopify or WooCommerce site before hiring a CRO agency. Practical, no tools required.Shopify Product Page CRO: 10 Changes That Move ConversionTen honest, evidence-based product page changes that lift conversion on Shopify, from imagery and reviews to mobile and page speed.Why Your Shopify Tracking Is Broken (and How to Diagnose It)GA4 revenue not matching Shopify, purchases dropping to zero, ad platforms disagreeing? A practical diagnosis checklist for broken Shopify tracking.How Much Does CRO Cost in New Zealand?What CRO costs in NZ, the common pricing models, market ranges with sources, and what actually moves the price for your store.Shopify Abandoned Cart and Checkout Optimisation: A Practical GuideRecover more abandoned carts and lift Shopify checkout completion. The real causes of abandonment and the highest-impact fixes for NZ stores.Why Your Shopify Store Isn't Converting (and What to Fix First)Why is my Shopify store not converting? Usually broken tracking, slow load, unclear UX, weak trust or a leaky checkout. Here is what to fix first.How to Set Up GA4 Ecommerce Tracking on Shopify (2026 GTM Method)Set up accurate GA4 ecommerce tracking on Shopify in 2026 using Customer Events and GTM. Step-by-step purchase tracking that survives checkout changes.What Is Included in a Shopify CRO Audit?A Shopify CRO audit reviews your data, UX, speed, tracking and checkout, then hands you a prioritised list of fixes. Here is exactly what it covers.What Is a Good Ecommerce Conversion Rate in NZ? (2026 Benchmarks by Industry)What is a good ecommerce conversion rate in NZ? Most stores sit near 1.7 to 3 percent. See 2026 benchmarks by industry and device.What a high-performing website needs before you redesign itA redesign should not start with visual references. It should start with the commercial argument, the tracking baseline, and the parts of the current site that must keep working.How to find the pages that are quietly costing you enquiriesMany enquiry problems are not site-wide problems. They sit inside a small set of pages where intent is high but the next step is unclear, unsupported, or hard to complete.What clean GA4 and GTM tracking should tell a marketing teamClean tracking should help the team decide where to invest, what to fix, and which actions are commercially meaningful. If it only reports page views, it is not doing enough.Why CMS choice affects conversion long after launchCMS decisions shape how quickly a team can test, publish, improve and maintain a website. That operational layer has a direct effect on conversion over time.How SEO service pages should be planned before anyone writes copyStrong SEO service pages start with intent, structure and internal links. Copy works best when the page has a clear job before the first draft is written.What to fix before sending more paid traffic to your websiteBefore increasing ad spend, make sure the website can handle the attention. Message clarity, page speed, forms and tracking usually matter before more traffic does.

Legal and policies

Policy documents for website visitors, clients and maintenance customers.

Privacy policyTerms of serviceMaintenance policy