Free tool

Can you afford that ad click?

Whether Google Ads works for you comes down to four numbers. Put yours in and see what a customer really costs to win, and the click price where ads stop paying for themselves.

Cost per click ($)From your ads account, or what Google quotes for your keyword.Landing page conversion rate (%)Visitors who enquire or buy. 2 to 5% is a common range for a decent page.Close rate (%)Enquiries that become paying customers. If you are not sure, count your last 20 enquiries.Average customer value ($)What a new customer is worth. Use profit per job for a truer read.Monthly ad budget ($)Optional. Used for the monthly projection.

Your numbers

At $6.00 a click, a new customer costs you $667 to win. You can afford up to $13.50 a click before ads stop paying for themselves.

$200

Cost per enquiry

$667

Cost per customer

$13.50

Break-even cost per click

$2,250

Monthly revenue from $1,000 spend (5 enquiries, 1.5 customers)

The click price is set by the market, but the conversion rate is yours to change. Double it and every customer costs you half as much to win.

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The number most businesses ignore

When ads feel too expensive, the instinct is to blame the click price and hunt for cheaper keywords. The number you actually control is how many of those clicks turn into enquiries, and that is a landing page problem, which is fixable.

If the calculator says your numbers are marginal, improving how the page converts usually moves them further than a cheaper click will.