Conversion Rate Optimisation for Shopify and WooCommerce
We help Shopify and WooCommerce stores turn the traffic they already have into more revenue. By understanding how your customers actually shop and removing the friction in their way, we lift conversion without lifting ad spend.
More revenue from the same traffic
CRO focuses on making the most out of your existing website traffic, meaning you can generate more sales without spending more on advertising. At Enderon, we specialise in turning your online presence into a high-converting powerhouse. By deeply understanding your audience and refining every aspect of your website, we help you achieve industry-leading results.
Two variants. One hypothesis. The result decides.
Every CRO test we run lands here first. Hypothesis written down, sample size predicted, decision rule agreed before the variants ship. No shipping the winner if we did not predict the lift.
Illustration: an example test with example numbers, not client data.
Test ENZ-024
|/pricing
Concluded21 days · 31,400 sessions · 95% confidence
Variant A · Control
50% splitVisitors
0
Conversions
0
Conversion rate
0.0%
Variant B · Treatment
WinnerVisitors
0
Conversions
0
Conversion rate
0.0%
Hypothesis · written before the test ran
Replacing the pricing-page CTA copy from Get started to Book a 20-minute call and removing the inline pricing toggle will lift conversions by at least 15%, by reducing friction at the decision step.
Every brand has a unique story. We bring that story to life by intertwining modern design principles with functional conversion-optimised elements. Our process: Analysis of your current marketing efforts and website effectiveness. Recommendations based on years of knowledge with a full breakdown of changes needed. Implementation by our development team working closely with you. Ongoing support with continued incremental improvements over 12+ months.
Not sure you need an agency yet? Work through our website conversion audit checklist first. It walks through the 30 checks we run on a store before recommending anything, and most of them you can action yourself.
We took one client's load times from 11.3 seconds down to 1.9 seconds in a month. Across the Black Friday period that followed, the same store's conversion rate went from 2.9% to 6.5% against the previous year. Both figures come from real client work, not illustrations. We report the Black Friday number as a year on year comparison rather than a controlled test, because promotion, traffic mix and the season itself all moved alongside the work we did, and we would rather show you the measurement than overclaim the cause.
Our data-driven approach helps you make informed decisions that improve your website's performance and keeps your business agile in responding to market trends. We eliminate the guesswork and provide you with actionable insights, ensuring that every change is based on empirical evidence.
“I've been working with Donovan and Enderon for nearly 7 years and can honestly say they are one of the best development teams I've ever had the privilege of working with. Their WordPress and Shopify skills have enabled me to complete many web projects for my clients and their businesses are thriving. I couldn't recommend a more competent, professional and all round excellent development team!”
Dean DavisDirector, Deegeedee
01 / 05
Step 1
We review your current marketing efforts and how effective your website or sales process is at converting your leads. This includes heatmaps, session recordings, and funnel analysis.
Step 2
Based on our years of knowledge and our analysis, we provide a full breakdown of the changes needed to increase your conversion rates. Every recommendation is backed by data.
Step 3
We have been developers by trade for over 8 years. We work closely with you to implement our recommended changes and improvements across your site.
Step 4
We have a vested interest in making your business succeed. Expect to see progress after the first round of edits, but aim for a 12-month focus of continued incremental improvement.
Not ready to book a call?
Get a free conversion snapshot of your store: the 5 biggest opportunities to turn more of the traffic you already have into sales.
Frequently asked questions
Most clients see measurable improvements within the first 4-6 weeks. However, CRO is an ongoing process. The biggest gains come from sustained effort over 6-12 months of testing and iteration.
No. CRO focuses on converting more of the traffic you already have. It is often the highest-leverage investment because you generate more revenue without increasing ad spend.
We work primarily with Shopify, WooCommerce, and WordPress. We also support Webflow and custom-built sites. If your platform is not listed, get in touch and we will let you know.
We track conversion rate, revenue per visitor, average order value, and other KPIs specific to your business. Every change is A/B tested where possible so we can measure the actual impact.
Have demand, but know the website could work harder?
Bring the current site, the business goal and the parts that feel unclear. We will help you find the commercial gaps, prioritise the right pages and build the system behind the next version.
Donovan RucastleDirector